Innovative grill and smoker brand, Masterbuilt will join the Motorsport UK British Rally Championship as Official Partner in 2022, showcasing their impressive range of charcoal barbecues and smokers designed for ultimate convenience and versatility.
Masterbuilt’s aim is to show that with the right tools, mastering the art of charcoal smoking is effortless. Just like switching on a gas grill, you can fire up their range of grills and smokers by pressing a button. But best of all, they deliver the unmistakable smoky flavour that only comes from charcoal.
With American roots, Masterbuilt has an impressive heritage spanning almost 50 years. Through decades of innovation, the brand specialises in manufacturing powerful charcoal grills and smokers that simplify outdoor cooking, amplify flavour and allow you to spend more time entertaining.
Now, the dynamic brand will join forces with the exciting British Rally Championship for the forthcoming season which sees a breath-taking calendar of seven events, from Essex to Aberdeenshire and a mix of gravel and asphalt events.
The Masterbuilt team will be heading to a variety of championship rounds during the year to exhibit their range of superb barbecues and smokers, enabling fans, drivers and volunteers to sample the intense flavours and succulent foods that can be produced by the range of charcoal cookers.
British Rally Championship Manager Reece Tarren is thrilled by the new partnership.
“I`m delighted to welcome Masterbuilt to the British Rally Championship this year and it’s superb to have such a global brand on board in what promises to be a very exciting season indeed,” he says.
“Rallying is a dynamic sport which brings people of all ages and backgrounds together to enjoy the high-speed spectacle of the sport but also offers the chance to enjoy the social aspect when coming together with a common passion. That sits perfectly with the Masterbuilt brand as their grills are at the center of social gatherings. We look forward to hosting them at the championships rounds this season and of course, sampling their products; we won’t be going hungry that’s for sure!”
Masterbuilt’s global marketing manager, Ben Forte says, “We’re delighted to join forces. It goes without saying both British Rally Championship and Masterbuilt place great emphasis on digital innovation, smart technology, skilled craftsmanship and epic experiences. The motorsport world knows how to work hard and play hard, and in our book there’s no greater pleasure than kicking back with friends over a BBQ.”
The enthralling seven-round calendar gets underway on the closed public roads of the Corbeau Seats Rally Tendring & Clacton in Essex this weekend.
More information on the Masterbuilt products and range can be found at: uk.masterbuilt.com
Keep tabs on all the latest BRC developments by following us on social media: Facebook, Instagram and Twitter using #BRC
